Market Analysis
Understanding the business case for any project is important: for
costly radio communication projects it is essential. By drawing upon
a detailed knowledge of the capabilities and limitations of future
radio technologies, combined with a thorough understanding of
relevant market forces, Aegis is able to help clients gain a real
insight into the prospects for new systems. We were, for example,
responsible for developing a detailed business case to support the
development of a multi-functional satellite system operating in
South-East Asia. This included:
- a detailed examination of actual and potential competitors
- overall forecasts of demand for a range of services
- projected revenue streams for varying payload and service
options over a ten year period
We have been closely involved with the third-generation mobile
debate and our work has regularly featured in ITU input papers
detailing the wide range of economic and market factors that will
influence eventual uptake of the service. This has included
development of predictive algorithms, combining factors such as
market penetration, sectoral growth, population growth, development
of competitive services, and regional variations in service uptake.
In a similar way, a major cellular operator asked us to investigate
the prospective market for mobile satellite services (MSS)
including:
- detailed estimates of potential second- and third-generation
mobile markets
- an examination of competitive strategy adopted by current
providers
- analysis and evaluation of the target markets, commercial
backing and technical philosophy of 10 potential future MSS
operators and service providers
This particular study went on to assess regulatory and technical
issues that might affect market growth. Bringing together market
information with an evaluation of potential moves by competitors,
the project produced a series of recommendations for the client's
commercial strategy.
To discuss how Aegis could help your organisation gain an insight
into current and future markets for radio applications, contact us
at enquiry-2008@aegis-systems.co.uk.
See also:
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